This is a two-hour virtual workshop to help market planners and business owners test how disruption from the Corona Virus might have effected basic assumptions about the market plan.

The first half of the workshop will examine if the target market needs to change and who might be contacts that can help validate any change. The second half of the workshop will examine the marketing introduction statement to approach that target.

This is a highly interactive session. Participants will complete worksheets during the session and compare results with peers during breakout sessions.